{"title":"Fish Fillets \u0026 Loins","description":"\u003cp\u003eThree cuts that take the work out of dinner: no scaling, no gutting, no bones to pick out. Each one arrives portioned, trimmed and frozen, so it goes from the freezer to a hot pan without a knife touching it.\u003c\/p\u003e\n\u003ch3\u003eIn This Collection\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFrozen Large Beltfish Cut\u003c\/li\u003e\n  \u003cli\u003eEel Fillet\u003c\/li\u003e\n  \u003cli\u003eCod Loin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Choose\u003c\/h3\u003e\n\u003cp\u003eReach for \u003cstrong\u003ebeltfish\u003c\/strong\u003e when you want a firm, dense white fish that holds its shape through frying or a soy braise — the thick middle sections stay juicy and will not crumble in the pan. Choose \u003cstrong\u003eeel\u003c\/strong\u003e for something richer: thick, pearly flesh that grills into kabayaki or blanches in seconds for hot pot. Choose \u003cstrong\u003ecod loin\u003c\/strong\u003e when you want the cleanest, mildest plate of the three — pure centre-cut white flesh with a consistent flake that suits searing, roasting or battering.\u003c\/p\u003e\n\u003ch3\u003eHandling\u003c\/h3\u003e\n\u003cp\u003eThaw overnight in the refrigerator inside the sealed pack, then pat the surface dry before cooking. Surface moisture is what stops a fillet from browning. Cook within two to three days of thawing and do not refreeze.\u003c\/p\u003e","products":[{"product_id":"frozen-large-beltfish-cut","title":"Frozen Large Beltfish Cut","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003ePremium \u003cstrong\u003ebeltfish\u003c\/strong\u003e middle-cut sections, carefully trimmed with head and tail removed. Sourced from open ocean waters and flash-frozen right after catch to lock in natural ocean freshness.\u003c\/p\u003e\n\u003cp\u003eFeaturing firm, dense white flesh with a rich savoury flavour, minimal fishy taste and very few fine bones. A long-standing favourite for home cooking, equally suited to pan-frying, deep-frying, braising and steaming — the meat stays tender and juicy and does not easily fall apart in the pan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSelected thick middle sections — head-off and tail-off, only the premium edible portions\u003c\/li\u003e\n\u003cli\u003eThick, substantial meat layer that holds its shape well during cooking\u003c\/li\u003e\n\u003cli\u003eFlash-frozen at sea to preserve the original fresh seafood taste\u003c\/li\u003e\n\u003cli\u003eLow in fine bones — easy-to-eat white fish for adults and children\u003c\/li\u003e\n\u003cli\u003eResists crumbling and breaking during frying or braising\u003c\/li\u003e\n\u003cli\u003eVersatile across cooking methods: pan-fry, deep-fry, braise or steam\u003c\/li\u003e\n\u003cli\u003eConvenient pre-cut portions, with no extra trimming work required\u003c\/li\u003e\n\u003cli\u003eReliable frozen packaging for long-term household storage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCooking Suggestions\u003c\/h3\u003e\n\u003cp\u003eThaw slowly in the refrigerator or under cold running water. Pat the surface dry before frying to achieve a crisp golden crust. Pan-fry until golden brown, or braise with soy sauce and aromatics.\u003c\/p\u003e\n\u003cp\u003eAlways cook thoroughly, and avoid overcooking — prolonged heat will dry out the flesh.\u003c\/p\u003e\n\n\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\n\u003cp\u003eStore frozen at -18°C or below and keep the package sealed.\u003c\/p\u003e\n\u003cp\u003eDo not refreeze once fully defrosted. Cook promptly after thawing.\u003c\/p\u003e","brand":"LUCA ROBB","offers":[{"title":"Default Title","offer_id":50356614660453,"sku":"LR-SEA-001","price":49.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/4794\/1989\/files\/frozen-large-beltfish-cut-1.jpg?v=1789696524"},{"product_id":"eel-fillet","title":"Eel Fillet","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eHarvested from freshly killed live eels, these premium cuts feature thick, firm flesh with a delicate pearly pink-white colour. Long prized as the “ginseng of the water”, eel is naturally rich in collagen, vitamin A and vitamin E.\u003c\/p\u003e\n\u003cp\u003eEach piece is professionally skinned and deboned, then cut into neat, uniform strips — no extra cleaning or preparation required. A high-grade ingredient for Japanese kitchens and festive home dining alike.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCut from live eels, giving a thick and compact meat texture\u003c\/li\u003e\n\u003cli\u003eNatural pearly pink-white flesh that signals genuine freshness\u003c\/li\u003e\n\u003cli\u003ePre-skinned and pre-deboned — zero preparation before cooking\u003c\/li\u003e\n\u003cli\u003eNaturally rich in collagen, vitamin A and vitamin E\u003c\/li\u003e\n\u003cli\u003eVersatile: kabayaki, shirayaki grilling, hot pot blanching or black-bean steaming\u003c\/li\u003e\n\u003cli\u003eRestaurant-level quality suitable for both commercial and home kitchens\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCooking Suggestions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eKabayaki:\u003c\/strong\u003e glaze with a sweet soy-based sauce and grill until caramelised.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShirayaki:\u003c\/strong\u003e salt-grill simply to enjoy the original flavour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHot pot:\u003c\/strong\u003e blanch for around 10 seconds for a melt-in-the-mouth texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlack-bean steaming:\u003c\/strong\u003e a Cantonese classic that brings out a deep savoury note.\u003c\/p\u003e\n\n\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\n\u003cp\u003eKeep frozen below -18°C. Avoid repeated freeze-thaw cycles and cook promptly once thawed.\u003c\/p\u003e\n\u003cp\u003eSeal any leftovers tightly and refrigerate, consuming them within 24 hours.\u003c\/p\u003e","brand":"LUCA ROBB","offers":[{"title":"Default Title","offer_id":50356614725989,"sku":"LR-SEA-003","price":89.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/4794\/1989\/files\/eel-fillet-1.jpg?v=1789696575"},{"product_id":"cod-loin","title":"Cod Loin","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003ePremium mid-section loin cuts taken from the centre body of fresh Atlantic \u003cstrong\u003ecod\u003c\/strong\u003e — the most prized portion of the whole fish.\u003c\/p\u003e\n\u003cp\u003eEach thick, round steak offers pure white, flaky flesh with a clean, mild sweetness and a delicate texture. Unlike mixed end cuts, these contain only the finest meat: uniform thickness, a consistent flake pattern and no dark meat near the belly.\u003c\/p\u003e\n\u003cp\u003eWild-caught from cold, clean northern waters where cod develops its characteristic firm yet tender texture. High in lean protein and rich in heart-healthy omega-3 fatty acids, plus vitamins B6 and B12.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePure centre-body loin cuts with uniform thickness and a consistent flake\u003c\/li\u003e\n\u003cli\u003eNo dark belly meat — only clean, white flesh\u003c\/li\u003e\n\u003cli\u003eWild-caught from cold northern waters for a firm yet tender texture\u003c\/li\u003e\n\u003cli\u003eHigh in lean protein and omega-3, with vitamins B6 and B12\u003c\/li\u003e\n\u003cli\u003eHolds its shape beautifully during cooking and plates elegantly\u003c\/li\u003e\n\u003cli\u003eBulk pack format offering outstanding value for families and food service\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCooking Suggestions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePan-seared:\u003c\/strong\u003e sear skin-side down for a crisp finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOven-roasted:\u003c\/strong\u003e roast with herbs and a little olive oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBattered:\u003c\/strong\u003e the classic fish for fish and chips.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePoached or steamed:\u003c\/strong\u003e poach gently in olive oil, or steam Cantonese-style with ginger and scallion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoups:\u003c\/strong\u003e simmer gently in a tomato-based broth.\u003c\/p\u003e\n\n\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\n\u003cp\u003eKeep frozen at -18°C or below and keep the packaging sealed.\u003c\/p\u003e\n\u003cp\u003eThaw in the refrigerator and cook promptly; do not refreeze once fully thawed.\u003c\/p\u003e","brand":"LUCA ROBB","offers":[{"title":"Default Title","offer_id":50356614889829,"sku":"LR-SEA-006","price":64.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/4794\/1989\/files\/cod-loin-1.jpg?v=1789696631"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/4794\/1989\/collections\/frozen-large-beltfish-cut-1.jpg?v=1789696881","url":"https:\/\/luroelec.shop\/collections\/fish-fillets-loins.oembed","provider":"LUCA ROBB","version":"1.0","type":"link"}